This has been a rough 72 hours. Our nation, once again, is being ripped at the seams. But it’s ok, because this time, the brands are here. Over the last several years, companies have shifted to what they call ‘brand purpose.’ It’s their reason to exist, beyond selling products or services. And they sell the brand purpose through ‘cause marketing,’ balancing traditional marketing with ways of bettering society, often through activism. The idea is simple: put your money where your mouth is, especially as companies continue to message and sell to youth.
When the brands come to protest
When the brands come to protest
When the brands come to protest
This has been a rough 72 hours. Our nation, once again, is being ripped at the seams. But it’s ok, because this time, the brands are here. Over the last several years, companies have shifted to what they call ‘brand purpose.’ It’s their reason to exist, beyond selling products or services. And they sell the brand purpose through ‘cause marketing,’ balancing traditional marketing with ways of bettering society, often through activism. The idea is simple: put your money where your mouth is, especially as companies continue to message and sell to youth.