Think Ron Rivera will add "Branding Specialist" to his resume? I am curious to see how these re-brands workout - from licensing, positioning, brand-voice, etc. You nailed it - years to re-brand.
Professional sports hold a unique complexity due to licensing, player contracts, sponsor contracts, etc. but also have a different consumer (fan) base that will likely transition easier than CPG...I hope CPG brands have a solid CDP and consumer re-engagement strategy to minimize the need to go back to the proverbial funnel.
Think Ron Rivera will add "Branding Specialist" to his resume? I am curious to see how these re-brands workout - from licensing, positioning, brand-voice, etc. You nailed it - years to re-brand.
Professional sports hold a unique complexity due to licensing, player contracts, sponsor contracts, etc. but also have a different consumer (fan) base that will likely transition easier than CPG...I hope CPG brands have a solid CDP and consumer re-engagement strategy to minimize the need to go back to the proverbial funnel.