Two reports this week—one from the CMO Council and one from Spencer Stuart—caught my eye that show not only the state of the CMO, but where the role is going.
The plight of the CMO
The plight of the CMO
The plight of the CMO
Two reports this week—one from the CMO Council and one from Spencer Stuart—caught my eye that show not only the state of the CMO, but where the role is going.