Two years ago, CNN got its hands on a promo script that Sinclair, the nation’s largest television broadcaster, made its anchors read, calling it an "anchor delivered journalistic responsibility message." That message included concerns “about the troubling trend of irresponsible, one sided news stories plaguing our country. The sharing of biased and false news has become all too common on social media.” But also how “some media outlets publish these same fake stories... stories that just aren't true, without checking facts first.”
Media hit at all costs totally agree. True story: I did a video highlight from one of my long form stories as I highlight segment (approx 1 min) and posted it to twitter and linkedin as native mp4.
The highlight had literally 25k+ views which is a good metric for targeted b2b in the flow. Then I got a random call from PR firm begging to write a story on our site. I said that it wasn't a story in and of itself, but I explained "hey the highlight got great play". The person said I don't care I need a link to a post to count. In reality the video had more impact to their audience. Wrong optimization focus imo.
I agree with Josh. I'm also not happy when court reporting either omits the court involved (Chancery? General Sessions? Probate? District?) and/or the name of the presiding judge.
Media hit at all costs totally agree. True story: I did a video highlight from one of my long form stories as I highlight segment (approx 1 min) and posted it to twitter and linkedin as native mp4.
The highlight had literally 25k+ views which is a good metric for targeted b2b in the flow. Then I got a random call from PR firm begging to write a story on our site. I said that it wasn't a story in and of itself, but I explained "hey the highlight got great play". The person said I don't care I need a link to a post to count. In reality the video had more impact to their audience. Wrong optimization focus imo.
I agree with Josh. I'm also not happy when court reporting either omits the court involved (Chancery? General Sessions? Probate? District?) and/or the name of the presiding judge.