Great way to resurface this Josh and it continues to demonstrate how consultancies strategically planned to address brands bringing more in-house (esp. programmatic and analytics). Holding Companies (HoCos) hands were/are likely tied because of their increasing focus on ramping up ATDs as a revenue-center, while addressing the growing pressure from brands to be more efficient (winning account assignments). If the HoCos can recognize and embrace that they may lose pieces of business they currently hold, why not create their own consultancy teams to support these transitions, perhaps even structuring deals exclusive to their own holdings (i.e. Acxiom, Epsilon/Conversant, etc.)?
The shift into gathering creative shops is smart but is this a continuation of the cycle where independent shops are now being held by consultancies versus HoCos? There's a lot of opportunities for independent creative agencies and I'm looking forward to seeing how they evolve and the work they produce. And of course will continue to watch the rise of the consultancies.
Great way to resurface this Josh and it continues to demonstrate how consultancies strategically planned to address brands bringing more in-house (esp. programmatic and analytics). Holding Companies (HoCos) hands were/are likely tied because of their increasing focus on ramping up ATDs as a revenue-center, while addressing the growing pressure from brands to be more efficient (winning account assignments). If the HoCos can recognize and embrace that they may lose pieces of business they currently hold, why not create their own consultancy teams to support these transitions, perhaps even structuring deals exclusive to their own holdings (i.e. Acxiom, Epsilon/Conversant, etc.)?
The shift into gathering creative shops is smart but is this a continuation of the cycle where independent shops are now being held by consultancies versus HoCos? There's a lot of opportunities for independent creative agencies and I'm looking forward to seeing how they evolve and the work they produce. And of course will continue to watch the rise of the consultancies.