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Thanks for the post.

Controversies surrounding offensive product names (including sports teams) are fascinating. Executives and owners always make the wrong choice—always—and then, after the heat becomes unbearable, cave, looking to loyal customers and fans and shareholders like the bumbling sissies they often are.

If I ran Jeep, I'd offer a sizable fee to the Cherokee Nation to license its name for my cars. You could call that strategy "marketing reparations."

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