Checkbook activism, where companies drop tons of cash into causes, is having a moment. As we discussed almost two weeks ago, when the brands come to protest, it’s often a hollow gesture. Over the last couple of days, we’re seeing a few threads from this tapestry unravel.
The backlash to checkbook activism
The backlash to checkbook activism
The backlash to checkbook activism
Checkbook activism, where companies drop tons of cash into causes, is having a moment. As we discussed almost two weeks ago, when the brands come to protest, it’s often a hollow gesture. Over the last couple of days, we’re seeing a few threads from this tapestry unravel.