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Speed (rushing, not the drug), the press of deadlines, sheer exhaustion and a lack of seasoned editors can all be blamed in large part for errors like that made by The Inquirer, don't you think? The house rules should probably say "Avoid Flippant Heads." That would save the paper from itself when it's on autopilot, and keep it "on brand" (it's not the New York Post, after all.) I used to work in an ad agency that had that kind of rule. It's so easy to offend unintentionally; and always has been. Rules help you avoid offending.

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