Good morning. This little old newsletter was supposed to be a tiny slice of the internet where I could discuss the business of media, but as the last week or so has unfolded, it’s become less about the slinging of banner ads or the ways sales teams are trying to figure out how to sell at a time when they can’t take their clients to jeans parties, and more about the state of, well, us.
Speed (rushing, not the drug), the press of deadlines, sheer exhaustion and a lack of seasoned editors can all be blamed in large part for errors like that made by The Inquirer, don't you think? The house rules should probably say "Avoid Flippant Heads." That would save the paper from itself when it's on autopilot, and keep it "on brand" (it's not the New York Post, after all.) I used to work in an ad agency that had that kind of rule. It's so easy to offend unintentionally; and always has been. Rules help you avoid offending.
Speed (rushing, not the drug), the press of deadlines, sheer exhaustion and a lack of seasoned editors can all be blamed in large part for errors like that made by The Inquirer, don't you think? The house rules should probably say "Avoid Flippant Heads." That would save the paper from itself when it's on autopilot, and keep it "on brand" (it's not the New York Post, after all.) I used to work in an ad agency that had that kind of rule. It's so easy to offend unintentionally; and always has been. Rules help you avoid offending.