There’s something interesting about conventional wisdom, particularly when it comes to the media world. Consider the following: Companies across the board are slashing their advertising budgets. Which, on the surface, makes sense. The first line item to get cut in an economic downturn: ad/marketing spend.
Conventional wisdom may not be so wise
Conventional wisdom may not be so wise
Conventional wisdom may not be so wise
There’s something interesting about conventional wisdom, particularly when it comes to the media world. Consider the following: Companies across the board are slashing their advertising budgets. Which, on the surface, makes sense. The first line item to get cut in an economic downturn: ad/marketing spend.