IPG launched Cadreon (2009) and then somewhere along that journey (2016) they began rallying around a promise of greater transparency for their clients. This is a smart strategy by OMG to preserve clients, revenue - maybe even draw some interest from other brands. Kickbacks, transparency, data ownership and/or management, [perceived] cost savings, etc. - they're all leading brands to an inflection point to determine whether to bring their programmatic in-house - for better or worse.
IPG launched Cadreon (2009) and then somewhere along that journey (2016) they began rallying around a promise of greater transparency for their clients. This is a smart strategy by OMG to preserve clients, revenue - maybe even draw some interest from other brands. Kickbacks, transparency, data ownership and/or management, [perceived] cost savings, etc. - they're all leading brands to an inflection point to determine whether to bring their programmatic in-house - for better or worse.